ما هو التسويق الرقمي؟

Fady Mondy

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يُعرف التسويق الرقمي (Digital Marketing) بإنه عملية تسويق منتج أو خدمة باستخدام الإنترنت.ولا يتضمن التسويق الرقمي التسويق على الإنترنت فحسب، بل يشمل أيضًا التسويق الذي يتم عبر البريد الإلكتروني والوسائط اللاسلكية. حيث يتم أستخدم مجموعة من التقنيات للمساعدة في ربط الشركات بعملائها. مثل العديد من القنوات الإعلامية الأخرى، يعد التسويق الرقمي أيضًا جزءًا من الاتصالات التسويقية المتكاملة (IMC) ، مما يساعد العلامة التجارية على النمو عبر قنوات مختلفة. ويعتبر تسويق المنتجات عبر منصات التواصل الاجتماعي والمواقع الالكترونية المختلفة تسويقاً رقمياً

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